Displaying Original Prices for Discounted Products


When using comparative pricing to display 2 prices on your Rakuten Market shop,
options for displaying comparative prices include "Normal Store Price" and "Manufacturer's Suggested Retail Price."
Please see below for explanations and display requirements for each comparative pricing option on Rakuten Market.


Normal Store Price
[Explanation]
The price that the item was recently sold for at your shop on Rakuten Market during a specified period.

[Display Requirements]
The item was sold for this price in the past 2 weeks and one of the below conditions is met

・Over the past 8 weeks, the item has been sold for this price for a total of 4 weeks
・If the item has been available for sale for less than 8 weeks, the item was sold for this price for over 2 weeks and at least half of its time on sale


Manufacturer's Suggested Retail Price
[Explanation]
This is set by the manufacturer as the suggested price for retailers.
This is the price that is published in ink by the manufacturer through
newspaper advertisements, catalogs, websites, or the product itself

[Display Requirements]
The shop must post evidence that this price has been set as the manufacturer's suggested retail price
on each product's page, according to specific rules


Suggested Retail Price
[Explanation]
The retail price set by the publishers or manufacturers of books, CDs, and DVDs

[Display Requirements]
Data owned by Rakuten Market regarding retail prices set by publishers or manufacturers of books, CDs, and DVDs
must be referenced on the product page by the shop through the system using a JAN code


Old Price
[Explanation]
For books that have a "price" fixed by the resale price maintenance system,
but no longer become bound by a fixed "price" due to limited time resales,
this is the price that used to be the fixed "price"

[Display Requirements]
Data owned by Rakuten Market regarding the old price of the book
must be referenced on the product page by the shop through the system using a JAN code


Other Comparative Prices
[Display Requirements]
The product must display its prices in compliance with rules set by Rakuten Market,
as well as the Act against Unjustifiable Premiums and Misleading Presentations

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